The Problems With Lottery Advertising


Lotteries are games in which random numbers are drawn to determine a winner. They are popular with the public and a common means of raising money for a variety of projects. However, a number of problems have arisen with regard to their operations, including the impact on lower-income citizens and their potential for abuse by compulsive gamblers. Lottery critics also complain that the way in which lottery advertising is carried out distorts the true nature of these activities.

The history of lotteries is long and varied. They were first used as a way of funding public projects in England and the American colonies in the early 1700s. During the Revolutionary War, Alexander Hamilton and the Continental Congress relied on lotteries to raise money for the colonial army.

By the end of the 18th century, lotteries were widespread in Europe and America. Although they were largely outlawed in the early part of the 20th century, they continued to be used for a wide variety of projects.

In the modern world, state governments oversee a multitude of different types of lotteries, including keno, video poker, and scratch cards. Traditionally, state lotteries have been little more than traditional raffles, with the public purchasing tickets in order to be entered into a drawing for some future date, often weeks or even months in the future. However, innovations in the 1970s dramatically changed the nature of lotteries. In an effort to increase and sustain revenues, lottery promoters began to develop a variety of new games with smaller prizes and more attractive odds of winning.

Because lotteries are run as a business, with the primary aim of maximizing revenues, advertising must necessarily focus on persuading target groups to spend their money. As a result, the messages that are transmitted are frequently misleading and contradictory. Critics charge that the lottery industry presents inflated odds of winning (which are generally determined by multiplying the total value of all the prizes by the probability of winning), inflates the value of money won in the jackpot (which is usually paid in annual installments over a period of 20 years, with inflation and taxes dramatically eroding the current value), and so on.

Another issue with the lottery is its regressive nature. While there are some who win huge jackpots, the vast majority of players play for small amounts that will not have much of an impact on their daily lives. Studies indicate that the bulk of lottery participants and revenues are drawn from middle-income neighborhoods, with far fewer participants from low-income areas. This fact is a major concern of lottery critics, who maintain that the promotion of gambling by state lotteries serves to increase the gap between rich and poor in society.

A final issue that lottery critics raise is the manner in which lottery proceeds are used. Many states earmark some of the revenue for specific purposes, such as education. However, critics argue that the practice of earmarking is deceptive, as the money that is “saved” from the general fund would have been spent anyway by the legislature.